Our Core Values

Integrity, Sustainability, Accessibility


For the last 15 years, we have served our community by offering beauty services and products to the Florence area and beyond. We have conducted ourselves with integrity and commitment to provide the latest and best the hair industry has to offer.

As we move into a new chapter in our business, we want to communicate our values and how those values affect every area of how we conduct ourselves from services and products to client and stylist education. 



We continue to strive to challenge and lift industry standards through our service and product offerings. By specializing in hair color and extensions, our hope is that we are able to focus our efforts and skill to provide an elevated quality and experience to each guest. We are proud to partner with luxury brands like Kerastase and Oribe that provide amazing quality and high performance products and support for our stylists and guests. We promote a dedication to clear communication and expectations in all of our business relationships to provide an environment of partnership between brands, staff and guests. We believe this is what sets us apart as we work together as a unit to make your hair dreams a reality! 



Our industry puts 877 pounds of waste in our landfills per minute! We have partnered with Green Circle Salons to recycle 95% of our waste. We also work with eco friendly brands to help reduce waste and environmental effects. While not all of our brands are completely eco-friendly, they all have initiatives to work toward reducing waste and providing safe products for customers and the environment. Check back in with us on our posts and blogs to see specifics!



In our focus to provide luxury services and products, we strive to maintain a balance of quality with accessibility. Having luxury products and services doesn’t have to be out of reach! We are committed to providing a “laid-back luxury” approach to all that we do. This means never exclusive or pretentious in our relationships with our guests and business relationships. We want to provide services, products and education to guests and stylists that will allow for the best quality experience and results!