We are obsessed with picture perfect hair color and one of the most prevalent (and maybe least acknowledged) color-killers of all time are minerals that are found in all types of water.
Seemingly clear and pure your household water actually contains traces of metals and minerals that deposit onto your hair, build up overtime, interact with hair color chemicals to distort your shade, and even rough up your texture.
The fact is, over 85% of the United States are shampooing with hard water, which is packed with minerals and harsh chemicals that wreak major havoc on their hair and scalp and affect your hair color and texture.
If you’re like most people, you don’t think twice about the water you shampoo with. You probably don’t even have a clue what comes out of your tap, and stays on your hair. When you bathe or shower in warm water your hair’s outer cuticle layer opens and trace minerals can lodge in the openings.
You would be surprised by how many problems are linked to mineral build-up on your hair like color fading, brassy blondes, dingy or muddied hues, coarse rigid hair that lacks movement/body/bounce, dull, droopy curls, and even highlights that seem to “disappear” just a couple weeks after leaving the salon.
This can pose a real problem for professional colorists and if you have mineral deposits in your hair when you go to the salon for color processing, it can skew the results. Certain minerals, like copper, will interact and accelerate the color processing, making it hard for your colorist to control the end results.
Realizing this can be a problem for clients we are selling the Raindrops water filter. This custom formulated filter removes up to 99% of large particles and dissolves metals such as iron and copper and harmful chemicals like chlorine from your shower. Raindrops will keep your hair and skin clean and healthy while helping to keep colors the way they are supposed to be.
Angel Jones/Business Manager
